"The anti-racism consulting industry does deserve both some sympathy and some credit. Its intention, to prod white Americans into more awareness of their own racism, is beneficent."

Now, it could be that Kendi, DiAngelo, and Hannah-Jones are doing the grift differently. But the examples here suggest they do it the standard way:

https://nymag.com/intelligencer/2020/07/antiracism-training-white-fragility-robin-diangelo-ibram-kendi.html